Previous assignments
The following assignments begin to illustrate the full extent of the marketing process and the work of The Marketing Therapist – in particular, how marketing cannot work in isolation from the rest of the business; and how a clear understanding of your market knowledge and business capability can help you make information-based decisions for your staff and business.
Financial Services
Information provides the key to improved sales performance and customer service read more >>
Manufacturing
1. This medium size manufacturing business needed to identify why sales were declining and what could be done about it read more >>
2. Developing a short-term remedial sales and marketing plan turned out to be the least of this business’s issues read more>>
Business Services
1. How reality versus perception helped this business re-position to attract larger clients and fill a service gap in the market read more >>
2. Service launch to niche market: Discovering latent opportunities for business growth read more >>
