Marketing Performance Evaluation
Marketing is a far cry from a set of random activities on a typical marketing plan; ‘one size’ rarely fits all across customer segments and markets. Marketing communications needs to be tailored to suit the needs, channels and relevance of your customer and engagement of the entire business.
Through practical application, easy to follow process, this session will provides owners and managers with a clear understanding of how marketing has contributed to the business and why, undercover where gaps exist and what to do about it. Participants will leave with an action plan to implement in the business to ensure that your marketing dollar is spent wisely and effectively.
Duration
3 – 4 hour session
Format
In house or off-site
One to one or groups
