Bridging the Strategy to Performance gap
Why do businesses often fail to achieve the desired performance from their markets?
Bridging the Strategy to Performance gap highlights issues that result in business under-performance.
By applying our effective cause and effect assessment framework in your business, together we will:
- Identify where gaps are occurring and why
- Prioritise critical or at risk areas
- Recommend remedial activity
- Develop a strategy and execute a plan to address and resolve the issues and put the business back on track.
We believe that marketing and sales cannot work in isolation – calling on marketing and sales to ramp up performance can be the ‘ambulance at the bottom of the cliff’ and typically results in money down the drain.
Bridging the Strategy to Performance gap may highlight expertise or resource and time needed to help support other areas of the business. This programme may result in change within the business, engagement and buy-in across the business is necessary for a successful outcome.
