Marketing through Change: Transition & Succession Planning
Marketing plays an essential role across business life-stages and in preparation for change: succession, sale, acquisition/merger and transition. Minimising disruption is essential as businesses transition to an new life-phase or new ownership. This programme addresses business strategy, marketing and the communication process for customers, staff, suppliers and partners, such as:
- Preparation for change, supporting the business through the change cycle.
- Identifying the different aspects of business change and the impact on customers, staff, supplier and partners and business performance.
- How to manage brand amalgamation or brand adoption, negative perceptions and cultural impact.
- Positioning for sale & attracting buyers:
- Boosting business performance and positioning.
- Business growth potential and new market feasibility
- Image or brand re-fresh
- Developing The Attraction factor – new markets, suppliers and business alliances
Working with management and staff we will design, develop and implement a plan to support the business through organisational change process and beyond.
Audience: Business owners, senior management, incoming or new management.
